Struggling with your
marketing analytics?
Here’s where I can help…
GA4 Setup
Launching a new website? I’ll make sure GA4 is set the right way and tracking everything you need.
GA4 Audits
Not sure GA4 is tracking data correctly? I’ll provide a full assessment of your GA4 setup with a GA4 audit.
Google Tag Manager Support
Get your marketing tags set up correctly to get all the right data sent to all the right marketing platforms.
GA4 Training
GA4 is a pain in the tushy. But, I’ll teach you everything you need to know in GA4 to feel confident making sense of your data.
Consent Management
Getting consent management setup is a tricky process. I’ll get your site set up to meet your company’s data policies.
Custom Dashboard Creation
I’ll create amazingly insightful and visually appealing dashboards for all your marketing channels.
Dashboard Templates
Need a Looker Studio template for easier data analysis? I’ve built many dashboards you can use for easier data insights.
Analytics Tools
I’ve built quite a few tools for marketers. GA4 Fixer, GTM Fixer, GA4Builder and UTMPrep. Find great (and free tools) to help make your marketing life easier.
I’ve been helping brands make sense of their digital marketing for over 20 years.






Nice things my clients have said…
Steve’s execution was flawless and his ability to navigate between platforms with ease integrating Shopify with GA4 for several of our ecommerce clients was exactly what we needed. It’s also refreshing to have an analytics guru that can speak to marketers in a way that just makes sense!
Steve knows his stuff! He helped migrate into GA4 and built some really helpful custom dashboards in Data Studio that we reference all the time. It’s been a pleasure to work with Steve!
Working with Steve is truly the dream: steadfast in communication and meeting deadlines, a thoughtful architect of data and strategy, and most importantly, a reliable and smart partner to our team.
👋 Hey! I’m Steve Lamar.

I’m a Web Analyst and the founder of ReallyGoodData.
I take a marketing first approach to every brand I work with.
Get a free 30 minute consultation.
Send me a note to discuss your analytics needs…
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